- The research firm reports that baby boomers and Gen
- Baby boomers and Gen Xers shopped more often and spent more on Chinese discount apps than other generations.
- I’m really confused by this and I don’t know exactly why.
Why on earth do baby boomers and Gen Xers love Temu so much? I’m really curious.
We know that Temu, a Chinese-owned e-commerce app that actively promotes itself on Facebook, is popular. The company’s website he traffic increased by 700% in 2023, making him one of the fastest growing sites last year.
Bloomberg reports that research firm Attain used credit card data from 6.5 million shoppers and found that both Boomers and Gen It is said that he did.
According to Attain, Gen Z TEM shoppers placed an average of 2.6 orders in 2023. Millennial shoppers purchased an average of 3.3 items, Gen Xers purchased 4.5 items, and Baby Boomers purchased an average of 5.6 items. That means that among those who shopped at Temu, the average baby boomer ordered twice as much as his average Gen Z shopper.
[It’s worth noting that this doesn’t say that the majority of Temu shoppers are older, just that the older shoppers came back more often and spent more overall. Attain didn’t provide data on Temu’s overall shopper demographics.]
I’m really baffled by the level of interest baby boomers have in TEM. “Temu has a diverse product mix that appeals to mature shoppers who value variety and discounts,” Attain’s CEO told Bloomberg. I have some questions.
Bloomberg cites a consumer culture professor as saying that one reason for this is that older people are less sophisticated at shopping on the internet, so they don’t like Temu’s discount roulette or the Temu discount roulette that appears when you open the app. , suggests that you may be blinded by other gamified discounts (when I opened it recently, it said I had been selected for a special discount on an item). He was trying to convince me… if I turned on notifications in my phone’s settings. Good try. )
Do baby boomers with big houses and no plans to move have the space to fill their homes with cheap stuff like 100 shiny rubber ducks? Perhaps baby boomers aren’t overwhelmed by the need to buy 300 Stanley Cups and have more cash to spend on cheap candy. I really don’t understand! It could be a combination of several of these reasons.
If you’re a baby boomer or Gen Xer who loves shopping at Temu, let us know what you buy and what you like about it. If you really want to hear it, please send an email to knotopoulos@businessinsider.com.