The number of visitors increased by 9.5% compared to the previous year.Convention traffic increased by his 15%

by calculated risk March 31, 2024 08:21:00 AM

From the Las Vegas Tourism Board: January 2024 Las Vegas Visitor Statistics

With an extra day since the leap year, a notable year-over-year increase in vacancies, a strong group segment, and of course the Super Bowl, this destination has seen solid year-over-year visitor numbers and record room rates. recorded a number of. The number of visitors this month increased by 9.5% and reached 3.37 million people, an increase of about 300,000 people than in February last year.

In addition to the regularly held NAHB International Builders Show and Kitchen & Bath Industry Show, the National Automobile Dealers Association (24,000 attendees) and the International Roofing Expo (13,000 attendees) are held regularly and are held at local facilities. Several medium-sized shows will be held at. In this destination, estimated convention attendance reached approximately 765,000 people, an increase of 15.3% compared to February of last year.

Despite the increase in room inventory compared to last year, the overall hotel occupancy rate for the month reached 83.9%, 1.7 points higher than last February. The weekend occupancy rate reached 90.3%, an increase of 1.0 points over the previous year, and the mid-week occupancy rate increased by 2.2 points to 81%. Okay.

Dramatic interest rate increases during the Super Bowl period resulted in ADRs of over $248 for the month and RevPAR of $208, up 43.5% year-over-year.
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Click on the graph to see a larger image.

The first graph shows visitor traffic for 2019 (black), 2020 (dark blue), 2021 (light blue), 2022 (light orange), 2023 (dark orange), and 2024 (red). is showing.

The number of visitors increased by 9.5% compared to February last year. The number of visitors increased by 5.8% compared to the same month in 2019.

Traffic increased in February due to leap year and the Super Bowl.