Retailer group seeks government intervention in POCO business practices

The Organized Retailers Association of South India plans to seek intervention from the central government regarding the business practices of POCO, a sub-brand of Xiaomi, alleging that the mobile phone maker is avoiding supplying phones to the mainline channel.

ORA said in a statement that its business practices clearly demonstrate POCO’s commitment to minimizing spending by obtaining products online and through “illegitimate” channels without providing a consumer experience. He claimed that there was.

The retailer body also said POCO operates with just three distributors and “no promoters”, in contrast to other leading smartphone brands such as Samsung, VIVO and OPPO, resulting in fewer jobs in India. He stated that he did not contribute to the creation of the

ORA charged that these actions by POCO not only damage legitimate sales channels but also cause economic losses to the government’s treasury. “POCO’s unfair and unethical business practices have serious implications for the industry and the economy as a whole. Allowing the brand to operate in India at the expense of legitimate business and government revenue is unacceptable. you can’t.

“ORA urges the competent authorities to take prompt action against POCO and set a precedent for ethical business conduct in the country,” the statement said. POCO officials could not be reached for comment. ORA made several attempts to address these issues with the POCO leadership team, but their “lack of response” prompted the retailer body to escalate the issue to the ministry and concerned departments after the Lok Sabha elections. As a result, we were forced to take measures such as requesting that sales be discontinued. The statement states that POCO has a trade license.

It further added that ORA is ready to file a case with the Competition Commission of India (CCI) to ensure accountability and transparency in the smartphone market.