A fifth of consumers already use generative AI tools when shopping, and 72% are aware of the use of technology in their shopping experience, new research from Capgemini has found.
of What matters to today’s consumers? According to the report, about half of users who have used generative AI tools say their experience has been “significantly improved.”
The study also noted that generative AI can help retailers improve operational efficiency, with nearly 8 in 10 retail organizations saying genAI can help improve internal operations and enhance facility maintenance. says.
Retailers also say they plan to use generative AI for logistics functions such as route optimization, fleet management, and supply chain optimization, according to the study.
“Innovative solution”
“Retailers are rethinking their operational strategies and adopting innovative solutions such as AI, automation, and the Internet of Things (IoT) to enable smarter demand sensing, touchless forecasting, and efficient fulfillment options. , we need to enable greater interactivity with consumers,” commented Lindsay Mazza, Global Head of Retail. , Capgemini Group.
“All of this presents an opportunity to reduce the cost of goods sold and enable cross-channel growth.”
personal finance
The report’s headline findings show that 43% of consumers are worried that their personal finances will worsen in the coming months, compared to 80% a year ago. I was feeling it.
Furthermore, two-thirds (65%) of respondents said they expected retailers to warn them about shrinkflation and skimflation, and nearly three-quarters (73%) said they expected retailers to warn them about shrinkflation and skimflation. “They will be more loyal to retailers who are helping them through difficult times.”
“While consumer concerns have eased this year, consumers remain cautious with their spending and are either unwilling or unable to spend more,” Massa said. In order to return this to consumers, it is important to transform our business.” They are becoming increasingly selective in their product and brand choices. ”
