Gucci’s new Blondie bag is set to become its latest cult purchase

Last night, Gucci held its Cruise 2025 runway show in London. It’s been a wonderful night. This collection was the brand’s creative director Sabato de Sarno’s second time presenting a new vision for the traditional Italian brand, and it was packed with sophisticated looks.

De Sarno’s front row guests who witnessed the collection’s debut wore pieces from the Cruise collection, including a quiet but distinctive new cult bag.

(Image provided by: Gucci)

Knowing what it takes to create an iconic item, Gucci’s new ‘Blondie’ bag already has all the hallmarks of a new season cult purchase. The leather and toile Gucci Blondie bag, which debuted last night on the runway, takes inspiration from early ’70s Italy. Designed to drape from the shoulders, the logo embellishment design mimics the technique used throughout Gucci’s jewelry collection.

Gucci Cruise 2025 Runway Show.

(Image provided by: Gucci)

The new design, styled for the occasion by actor Daisy Edger-Jones, is already claiming to be a with London girls. Opting for his red pouch in Gucci’s iconic Ancora, Edgar Jones paired the ruby ​​bag with a brown leather ensemble, demonstrating the wearable nature of his hero bag.

Gucci Cruise 2025 Runway Show.

(Image provided by: Gucci)

The bags that crossed the runway were styled with delicate lace, luxurious leather, and floral motifs, transcending any single trend and demonstrating the versatility of an emerging cult buy. Available for immediate purchase from May 14th to May 26th in very limited stores (including the London network) through the brand’s See Now Buy Now initiative. This should become one of his more important accessories this season.