From combat to clean nutrition, Jocko Willink is shaping the future of nutrition and health with Jocko Fuel

Many veterans transition into successful second careers after leaving the military, often learning new trades and skills in the private sector. But former SEAL officer Jocko Willink realized that much of his knowledge was directly applicable to business and life. He leveraged that application to become a leadership consultant, best-selling author, top podcaster, and multi-channel business owner. His latest endeavor is a clean energy and supplement company. jocko fuelaims to reshape the way we think about nutrition.

But Jocko Fuel’s mission – to make clean, healthy nutritional supplements more accessible than ever – wouldn’t be where it is today without founder Jocko Willink’s backstory . Willink says his military background shaped both his own philosophy of life and his approach to Jocko Fuel.

“The military has played a huge role in my life, and it is reflected in everything I do. jocko fuel” he explains. “The principles of hard work, discipline, efficiency, continuous improvement, and a bias for action are built into the DNA of our company, team, and product.

“Our products are made differently than other brands, and the people who are part of the Jocko Fuel Community are made differently as well. They work harder, make no excuses, and stand up for themselves. take responsibility for their lives.”

Willink lived his life with discipline, focus, and an open mind, and these were certainly important traits for the SEAL team. He led his unit in combat, including commanding SEAL Team 3, Task Force Bruiser during the Battle of Ramadi, making the unit the most decorated special operations unit of the Iraq War.

It was around this time that Willink began to realize that most energy drinks on the market did not provide the clean, healthy energy that many people thought. “Joko tells a story about an energy drink his fellow Navy SEALs were throwing back during his tour to Ramadi,” says Cam Fisher, director of brand marketing for Joko Fuel.

“This was one of the most dangerous combat zones in the Iraq war. There were bullets flying, there was enough danger there already. And these energy drinks had ingredients that were really bad for you. It was incredibly overcaffeinated, an unnecessary extra risk in such an environment. But there was no other choice. So Jocko made it. ”

That experience certainly drove us to develop energy drinks and nutritional supplements with clean, transparent labels. But before pivoting to the world of nutrition and supplements, Willink dove headlong into the field of leadership.

He co-authored the book “Extreme Ownership: How US Navy SEALs Lead and Win.” In it, he outlined important leadership principles and explained how to apply them to both military and civilian life. These are the principles taught by his leadership consulting firm, Echelon Front. The company has more than a dozen leadership instructors who train with numerous companies around the world. .

Finally, Jocko Willink He applied the leadership skills he had developed throughout his life to creating a business. Still thinking about the unhealthy energy drinks from his time in the Navy, Willink started making his own energy drinks, protein supplements, and other health supplements after another disappointing experience.

His entire family loved the popular brand of protein drinks. Like most people, they thought it supported health. But after research revealed that the product contained excessive amounts of heavy metals, Willink realized the supplement could do more harm than good.

“It inspired our do-gooder philosophy,” says Cam Fisher. “We wanted to be able to replace bad supplements with products that are really good for you: good-for-you energy drinks, good-for-you protein drinks, good-for-you protein powders, great for pre-workouts is.”

Willink has gone to great lengths to source the ingredients for Jocko Fuel’s products. But while he remains focused on excellence, there’s another goal that not all supplement manufacturers achieve: accessibility. Just recently, select Jocko Fuel products, including protein drinks, protein powders, and pre-workouts, were launched in Walmart stores nationwide. This expansion coincides with the ongoing 4:34 Tour, where Jocko Fuel brings its mission of clean energy and discipline to communities across the country, reinforcing its commitment to promoting peak performance in athletes and everyday warriors.

For Willink and the rest jocko fuel This new partnership is very important to the team. “Walmart is the next step in achieving our goal of bringing clean fuel to everyone,” he says. “At Jocko Fuel, our mission is to give as many people as possible healthier choices in how they fuel their bodies and minds. To achieve this, we are partnering with the world’s largest retailer What better way than to partner?”

After all, for those who understand the importance of high-quality, healthy nutritional supplements, the future just got a little brighter, and it just might be on a shelf near you.

M&F and editorial staff are not involved in the creation of this content.