In Elfskin’s biggest awareness campaign yet, actress and comedian Megan Stalter is trying to entice the skincare-naive.
OAKLAND, Calif.–(BUSINESS WIRE)–Today, elf SKIN launches its most ambitious brand campaign to date, “Divine Skintervention,” positioning elf SKIN as the ultimate remedy for common skin care mistakes, providing a path to relief for every skin type.
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elf SKIN launches new satirical Divine Skintervention campaign. (Photo: Business Wire)
A vivid and comedic exploration of skincare temptation, the campaign delves into everyday skincare faux pas, from picking pimples to the all-too-relatable habit of sleeping without removing your makeup. Actress and comedian Megan Stalter is the mischievous “influencer” who lures unsuspecting would-be skincare sinners into terrifying dilemmas.
Here’s the twist: elf SKIN banishes shame and provides skin care relief for skin sins with elf’s Holy Hydration! products.
elf SKIN offers premium quality skin care products at affordable prices with a unique value proposition: the brand offers simple and uncomplicated skin care solutions and is committed to elf clean, cruelty-free and vegan formulas.
“We’ve all been guilty of skin care at some point, and that’s no shame for ELF. We’re here to save our community from making the same mistakes any more,” said Cory Marchisotto, Chief Marketing Officer at ELF Beauty (NYSE:). The campaign shines a halo on proper skin care and unravels the horror stories that taking care of your skin is complicated or tedious. We made it ELF Skin’s number one priority to give our community an easy routine that delivers great results without them needing a PhD to understand or a ton of money to access it.
According to a Statista survey, Gen Z uses more skin care products than any other generation, but a survey by elf proves that they’re also guilty of skin sins.
Fueled by community insights, elf SKIN has transformed its real-life skincare confessions into a full-scale 360-degree Divine Skinintervention initiative, rolling out across social media, TV and outdoor platforms. The campaign also features interactive landing pages with exclusive quizzes in the US and UK, where consumers can “confess” their skincare sins and receive personalized product recommendations.
The campaign and its creative were conceived and produced in collaboration with elf’s creative partner, Day One Agency, further reinforcing elf’s position as an entertainment brand that surprises and delights its community.
elf SKIN has outpaced the growth rate of the skincare category by 32x, achieving Top 10 brand status and quickly establishing itself as the go-to brand for all eyes, lips, faces and skin types. With an eye towards continued growth of its community, elf SKIN is focusing its product innovation on launching a family of premium products in addition to Holy Hydration! and the recently hyped Bronzing Drops.
The spot will air on major streaming platforms, including Disney+, Peacock, Amazon (NASDAQ:) Prime, Hulu, Netflix (NASDAQ:) and Paramount+. To watch on YouTube, visit https://youtu.be/ctlPspAZdIE.
Statista: US beauty shoppers who will spend the most on skin care in 2021 (by age group).
ELF Cosmetics “ELF BFF Social Group Survey 2024”
elf SKIN claims are based on data reported by NielsenIQ through its Scantrack service for the mass-market facial skin care category in the U.S. xAOC channel based on elf SKIN custom product tiers for the 12-week period ending June 15, 2024. Copyright © 2024, Nielsen Consumer, LLC.
Piper Sandler “Taking Stock With Teens®” Study Spring 2024.
About Elfskin
elf Beauty (NYSE: ELF) is driven by the belief that anything is possible. We are a disruptive company that disrupts conventions, shapes culture and connects communities through positivity, inclusivity and accessibility. elf SKIN advances elf clean and gentle skin care by offering innovative, effective formulations at an affordable price with universal appeal. elf SKIN is elf clean, vegan, double certified cruelty-free by both Leaping Bunny and PETA, and Fair Trade Certified. Learn more at www.elfcosmetics.com/elf-skin.
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elf Beauty Media Inquiries:
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Source: ELF SKIN
https://www.investing.com/news/press-releases/elf-skin-is-salvation-to-skincare-shame-in-satirical-divine-skintervention-campaign-93CH-3616602
