5 classic summer fashion aesthetics that will stay the same in 2024

A few years ago, the world didn’t have the term “fashion aesthetic” at all. Of course, style subcultures have always existed, with certain types of dressers adhering to different styles, but there was no phrase that really encompassed the concept. Then came the rise of TikTok, and in the years since, it feels like every other day a new “aesthetic” competes for our attention and disposable income. That’s why we, the editors of Who What Wear UK, are uniformly uneasy about trendy fashion aesthetics. We can’t, in good conscience, advise you to worship “Mob Wife” one week and veer to “Tomato Girl” the next.

These new styles are flaring up before the previous ones have even caught on, let alone faded, and trying to keep up is not something we recommend. Instead of spending our time and energy, we would like to shine a spotlight on the most long-lasting and worthy outfits, do If you decide to invest in them or style yourself accordingly, you will only enhance your wardrobe instead of disrupting it, and one way to do this is to look back at your past.

As the saying goes, what comes around comes around. We know that fashion is cyclical, so it’s no surprise that trends from the past make a comeback. One look at the latest designer collections and the growing preference for what are considered “classics” proves that archival fashion is an essential part of how we dress today. But what does this mean specifically for summer 2024?